B2B Content & Digital Marketing Specialist - HR Services Industry

Join Links International, a leading HR services provider in Indonesia, as we expand our digital presence in the B2B sector. As our B2B Content & Digital Marketing Specialist, you'll craft compelling narratives and data-driven campaigns to elevate our brand across payroll and talent management solutions. Based in the vibrant city of Canggu, Bali, you'll work alongside a dynamic team to develop and implement strategic digital marketing initiatives that drive growth and engagement.

In this role, you'll be responsible for creating and curating content that resonates with our target audience, optimizing our digital platforms for maximum reach and impact, and analyzing performance metrics to refine our strategies. With a strong background in digital marketing and a passion for storytelling, you'll play a pivotal role in shaping our brand's online identity and achieving our business objectives.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing strategies to promote our B2B products and services, focusing on payroll and talent management solutions.
• Create and curate high-quality content, including blog posts, whitepapers, case studies, and social media content, to engage our target audience and drive conversions.
• Optimize our website and digital platforms for search engines (SEO) and social media (SMM) to improve visibility and traffic.
• Manage and analyze digital marketing campaigns using tools such as Google Analytics, Google Ads, and social media analytics platforms.
• Collaborate with cross-functional teams, including sales, product marketing, and customer support, to align digital marketing efforts with business goals.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to continuously improve our strategies.
• Monitor and report on campaign performance, providing insights and recommendations to senior management.
• Assist in the development of thought leadership content, such as webinars, e-books, and industry reports, to position our brand as an authority in the HR services sector.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on B2B content marketing and SEO.
• Proven experience in developing and implementing digital marketing strategies for complex products or services.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media management tools (e.g., Hootsuite, Sprout Social).
• Strong understanding of search engine optimization (SEO) principles and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and persuasive content.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Familiarity with HR services industry, including payroll and talent management solutions, is a plus.

🛠️ Keahlian

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